Posted by: beninmwangi | August 2, 2007

Afrokicks Tells Benin Mwangi How to Rep Africa

Originally posted on African Path

Recently I had a chance to chat with Mr. Tunde Noibi, co-founder of a very innovative sneaker company called Afrokicks. What I like about the company is thow they’ve carried out their idea to showcase African countries through sneakers. Plus, it doesn’t hurt that they are so fashionable and appealing to different crowds-these kicks are hot! Let’s hear what Mr. Noibi has to say about Afrokicks…

Who are Afrokicks founders and what are your backgrounds?

Afrokicks was founded by an experienced management team with various business & entrepreneurial backgrounds. We combine many years of expertise within fashion, entertainment & technology industries.

What inspired this venture and when did it begin?

The venture was inspired by the lack of representation for Africa in the sneaker market. We wanted to fill that void with a shoe.

Africans are proud of where they are from and are always looking for ways to showcase and represent themselves.

The venture officially began summer 2006 but the concept started a few years ago.

Do you have any role models either in the African business context or in fashion in general?

I do not have any particular role models when it comes to African owned businesses. I just admire and respect anyone that takes the entrepreneur route to help improve their respective communities and take their business to the next level.

Will you be doing 54 brands for 53 nations or will your brand be based
more-so upon the Afrokicks name?

It will be based on the Afrokicks brand name, but we are constantly finding creative and innovative ways to showcase various African nations. We have more countries and designs coming soon.

How and where can one purchase a pair?

You can currently purchase a pair online at We will
release a list of stores within the next few months, so stay tuned.

Are there any special endorsement deals in the works?

Most definitely! We are working on a few endorsement opportunities with a selective group of professional athletes and celebrities that will represent the Afrokicks brand and Africa in the right way.



  1. […] Benin Mwangi on an innovative sneaker company called Afrokicks. […]

  2. Seems like a good product, and good taking advantage of an open niche market.

  3. Yobachi:

    Thanks, I thought so too. As for niche markets, you are right. They are occupying a unique slice of the urban apparel market and it’s a great time to do it.

  4. […] Mwangi interviews Mr. Tunde Noibi, co-founder of AfroKicks, a shoe company that creates customized “African” […]

  5. That is a great idea. I want one

  6. […] might as well start where we all started (genetically speaking anyway): Africa. Benin Mwangi has an interview with Afrokicks co-founder Tunde Noibi. Afrokicks makes some pretty sweet looking shoes that represent the various countries of Africa. […]

  7. Nice idea, but I checked out the products and website and left with disappointment. Sorry to be critical but you really need to do better than this. Example: 1) redesign the homepage so your boots are the first thing people see… don’t make them hover over flags! 2) if you want me to buy these boots, I want to know about the boots!! I don’t care about the history of the flag and whatnot!! There is NO mention of the quality/materials/features of the sneakers…

    you need to understand your market, and the sneaker market is ultra-competitive! Good luck 🙂

  8. Mambo,
    No need to be sorry for your criticizing. We respect your opinion.


  9. Afrokicks:

    I will be proudly begin reppin with every step soon-can’t wait!


    Hi, thanks for the comment. I just wanted to chime in on a few points that you raised. 1) the flags-I personally like the flag theme, because it helps to establish the Afrokicks brand as a niche product. 2) products and materials-I think you made a good point there, many consumers do like to know how and where their purchases were made and manufactured.

    Thanks to both of you.

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