Posted by: beninmwangi | July 12, 2007

Announcement-Introducing the African Path Directory!

If you are reading this announcement , then you probably already know that my aim even before launching both The Benin Epilogue: Africa Ready for Business and beninmwangi.com has been to promote business linkages to and from the African continent. Since starting these two dynamic information vehicles I have searched for a vehicle that would allow me to do continue doing this in a more direct and intimate way. In fact, there have been several hits and misses along the way. So today I have some exciting news.

After surveying various market opportunities existing across the landscape of Africa’s vibrant online scene African Path and Benin Mwangi have learned that they share a common vision. After assessing each others unique strengths and some some of the opportunities that exist, have decided to build upon these synergies. We believe in the development and growth of African businesses and anticipate that this trend will continually rise as the world becomes exposed to Africa.

So today we are happy to announce that Benin Mwangi and African Path are teaming up to bring you a powerful ally in growing your business brand -the African Path Directory. The African Path Directory affords marketers and businesses the luxury of tapping into a “turnkey market”, thereby allowing business owners to do what they do best-run their business, while the African Path Directory helps to grow their customer base.

For more information you may contact Benin “Mwangi” Brown at beninmwangi@gmail.com to learn more.

Advertisements

Responses

  1. Congratulations guys!

    Question – I don’t understand the term “turnkey market”…and how do I present to my aunt – a local merchant in Miami – the benefits of this service? Her customer are not Internet savvy, or put in another way, the Internet is not “relevant” to her line of business. And this scenario applies to several “African” businesses. Or is this service geared more towards the more established regional entities. In other words, what is the target audience?

    This is an interesting concept, nonetheless.

  2. Thanks Imnakoya.

    My friend I always enjoy your deep and insightful questions. You always have an exciting way of putting your queries accross…you know?

    Basically, the word turnkey refers to the site’s traffic already being conducive to the needs of the target audience.
    Also, I think that there is a space on the site that speaks more directly to the other half of your question, but my initial response would be that we aren’t necessarily trying to be all things for all people. Meaning that some forms of marketing would work better for your aunt in Miami whose business nor clients find much use for the web-I would probably suggest a print publication within her demographic focus.

    I hope that this helps, but what do you think? And just out of curiosity what prompted those deep words?

  3. I don’t think the comment is that “deep”, Benin.

    And what prompted the comment? The bulk of “African” businesses are off-line. I just fed off your words, no pun intended:

    “The African Path Directory affords marketers and businesses the luxury of tapping into a “turnkey market”, thereby allowing business owners to do what they do best-run their business, while the African Path Directory helps to grow their customer base…”


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: